Doc and Connie Hatfield are co-founders of Oregon Country Beef and have been nationally recognized speakers on sustainable beef production. The Hatfields own and manage Hatfield's High Desert Ranch in Brothers, Oregon, where they have become leaders in watershed management and ecologically sensitive livestock grazing. They pioneered marketing Oregon beef to Japan. They received the Society for Range Management Pacific Northwest Trail Boss award, and the National Society for Range Management Achievement award. In 2001, Doc and Connie Hatfield won the Donald M. Kerr award for helping to establish and spread a sustainable approach to ranch management. The $5,000 award is given annually by the High Desert Museum to recognize a volunteer who has a positive impact on desert cultural or natural resources.